Products "facelifting"

The company by acquiring the  operations of GE Home Appliances in Brazil, submitted the products to a redesign and face lifting that included review of details, change of components, details, graphics and color studies applied to products as  floor polishers, vacuum cleaners and pressing irons. The propositions where executed in the form of perfect prototypes to be submitted to consumer clinics and market research.  The new cover for the floor polisher was adapted to the existing mechanism and chassis. The details on the vacuum cleaners where revised for a better ergonomics and a handling.

Black&Decker - São Paulo, SP

DESIGN | VanCampDesign 1986
Freddy Van Camp
Claudio Rodrigues